1. Introduction
2. Business
3. Education
4. Features and events
| May 2010 |
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| In this issue 1. Introduction 2. Business 3. Education 4. Features and events |
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1. Introduction Welcome to our May edition which, once again, is full of information, advice and support for practitioners and our Diploma stakeholders.This month’s theme is opportunity – both in the face of adversity as well as taking advantage of developments in other successful industries. The past month has been one of misery and uncertainty for both leisure and business travellers, and as I write the volcanic ash cloud continues to threaten British airspace as well as other European countries. This has forced the cancellation of more than 6,500 flights and has cost TUI alone around £90 million. There are also concerns over Florida and Greece - two of our favourite summer hot spots. The disastrous oil spill in the Gulf of Mexico and the threat of widespread and prolonged industrial action and continued social and political unrest in Greece means that people may seek alternative destinations. However, visits and bookings with tour operators through travel agents is increasing, as travellers seek increased protection for holidays that may be cancelled or delayed. There are also opportunities which develop from adversity, especially with clever media campaigns such as easyJet’s ‘Ash Back’ and bmi’s ‘fare offer is a silver lining to the cloud of volcanic ash’. All these problems create another significant opportunity for the domestic market to flourish. The UK is really important for film tourism and with this month’s release of ‘Robin Hood’, this has provided VisitBritain with another fantastic marketing opportunity. We explore the importance and potential of film tourism and look at some of the most important film releases in recent years and their influence on the development of tourism in the UK. Increasingly, more support is being provided for Diploma practitioners with lots of links to key sources of information and regional support below. We hope you enjoy this topical issue. John Humphreys The Diploma in Travel and Tourism lead |
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2. Business Taking the drama out of a crisis The crisis created by Iceland’s Eyjafjallajokull volcano and other recent issues have short and long-term effects on the whole of the travel industry. When something like this happens it's important to have contingency plans so that communication channels are quickly and effectively in place between customers and suppliers. Whether airlines are informing customers due to travel in the next few days or holiday reps speaking to customers who are stuck in resorts, it's important at times of crisis that the travel industry works so that customers are well looked after and informed of developments as they occur. Airlines strive to keep their websites up-to-date with the latest information. Thomson Airlines, for example, allowed you to add your email address to email alerts, which you received every couple of hours. |
3. Education Impact of Britain’s film industry on tourism The UK is a superb location for film tourism thanks to its historic and contemporary culture. It also lends itself to fantastic job opportunities within this sector as well as for travel and tourism organisations to tap into forthcoming film releases for their own marketing opportunities. To explore the importance and potential of film tourism and look at some of the most important film releases in recent years and their influence on the development of tourism in the UK click here to view the VisitBritain presentation. Working with tourist attractions |
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4. Features and events 28 May - come and join us to find out more about activity & adventurous tourism. Read more www.CareersInPassengerTransport.org has a number of job profiles and case studies for the job roles above and also useful links to other websites where job opportunities are advertised.
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